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Young Women

How are we bridging the gap and redefining the industry?

By Lucy Gerhartz

Back pain?

Straps always falling down?

Band rubbing your skin?

 

There’s no better feeling than taking your bra off after a long day, is there? We thought so too, but realised this shouldn’t be the case! Our mission is to end the tedious bra shopping and returning cycle, and make it easy to find that one-in-a-million perfect bra - again and again, for every body.

 

We conducted The Sisu Survey* and found that 94% of women wear a bra, and of this 63% wear one every single day - making this the most important garment in our daily routine. Women want to feel sexy, supported, and comfortable in their choice.

 

The problem we confirmed is that 32% of our customers don’t know their bra size, with 35% picking their size purely by guess work, which we know we have been guilty of ourselves! It’s not a surprise then that 73% of returns are a result of poor fit, taking up even more of your precious time on the quest to find your perfect bra.

 

And that’s where we come in! Sisu Intimates cuts the nonsense, with our easy to use app where we will take you through the process of whatever you feel comfortable with. We have listened to what women want, including features, components, fabrics, fit, and extras, which you can then customise yourself and have ready through your letterbox before you know it.

 

It's bra shopping as you have never tried before, and our team and other customers will be there to help you every step of the way with our interactive channels and help touchpoints.

 

 

*Sisu Intimates 2024 survey of 257 female participants between the ages 16-75 in the UK.

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